In the cut throat and rapidly changing business world of today, it can be hard to stay afloat. Technology has given us a bounty of resources but it has also made competition a fierce game. However, we don’t have to play that game alone.
Think back to the original businessmen- the Neanderthals. These nomads created language, tools, and art from the ground up. And the reason why they were so successful- they recognized that creating partnerships is more effective than individual competition.
So how do we build effective partnerships in this day and age?
1. Keep Communication Open and Direct
We can’t confirm the complexity of the language that Neanderthals used, nor can we interpret exactly what cave drawings were intended to express, but it’s safe to say that they had created a reliable way to communicate. In order to build an effective partnership it's important that we keep communication open and direct. With the advancements in technology we have more ways to communicate than ever before, but this can cause a problem. Methods such as texting, instant messaging, and email are great for quick questions and immediate responses, however they discourage full conversations and can often be unclear or misread. If you’re building a new relationship nothing beats a face to face meeting. Something as informal as grabbing coffee or lunch will give you the opportunity to express exactly what you are offering, but in a relaxed environment. In such a setting it is easier to speak freely, read body language, and even joke around which builds a strong and trusting rapport. Once this initial communication is established, different methods will be more effective as will your business partnership.
2. Build and Support a Community
Our ancient ancestors were quick to realize that social bonds led to survival. By building a community, Neanderthals were able to trust their network of hunters, gatherers, caregivers, etc. in order to feel safe and live longer. To thrive in the business world, we must build a community of people who have the same goals and attitudes. Being a part of something that is bigger than just one business often provides new opportunities, knowledge, experience, and partners. It’s also a free marketing tool! If you don’t have the means to build a community from the bottom up, fear not- there are plenty of small business networking groups and meetups that welcome newcomers.
3. Share What You Learn
It’s safe to say that Neanderthals had more to gain by sharing knowledge rather than competing for it. Evidence shows that they had advanced tool making skills, organized hunting patterns, and are thought to even have some medical practices. All feats that couldn’t have happened had they not shared what they learned. In order to be business partners it’s important to exchange information. By sharing both successes and mistakes you ensure that you and your business partner move forward in a positive and educated direction. It’s also great to have feedback and new perspectives on projects, problems and ideas that is honest and helpful.